Evaluating the Usability of Innovation Hub Website
Provide a feasable website recommendation plan.
Project Role
UX Consultant
Tool
Figma, Google Excel
Timeline
Q1 2025
Team Size
2 UX Consultants + 1 UX Lead + 1 Project Manager
Overview
Each year, countless U of T students navigate the Innovation Hub’s website to explore work-study opportunities, request services, and seek collaboration. However, unclear navigation and communication barriers can make completing these tasks challenging, leading to frustration and missed opportunities.
Koyu's goal was to evaluate the website’s usability, accessibility, and overall design to enhance the user experience and ensure that students and partners could connect with the Innovation Hub effortlessly. She developed a strategic project plan with her team and began by following Jakob Nielsen’s Evaluation Guidelines to identify key issues. She then conducted two usability evaluations to test her hypothesis and created high-fidelity wireframes for testing materials.
The Problem
4 out of 5
students got lost on your website and struggling to find the right information.
75%
of users can't complete their job application on the website.
Solution & Impact
Student Opportunities
From 5 clicks away to 2-click away. Expandable job info to keep the website short and easy to navigate.
Our Services
From 5 clicks away to 1-click away. A simple, organized section where users can compare services and find key details quickly.
Lessons Learn
Business Needs Matter
After presenting all the recommended solutions to the clients, the feedback Koyu received was completely different from what she had expected. The organization had its own purpose and reasoning behind building the website, and their motivation aligned with the value they wanted to convey to people—one centered around human connection and communication. She took away an important lesson: to be more aware of clients' values and culture in future projects.
